My last 13 years’ work experience has been in the automobile industry only with different car dealerships. That’s a pretty long time, isn’t it?
During this period, I got the chance to work with various brands, viz, Ford, Honda, Skoda, BMW, Audi, and Porsche.
Today, as I look back, I feel that although each brand is trying hard to fight competition by trying to stand out in the crowd, BMW is the only one that has managed to achieve this aim through its strong association with an object that reflects the same qualities that it represents, luxury, refinement, elegance, dignity, and beauty: a jar of white orchids.
Whether you visit a dealership or you go to a BMW office, you will always find these jars strategically placed at all the external touch points.
Here is a pic that I clicked last week…
A beauty indeed! I love it because everytime I look at it, I feel a strange kind of calmness and spiritual joy descending on my soul…The same transformation probabably happens to customers too. That’s important when you are constantly dealing with irate customers. It helps when everyone is cool and relaxed.